Essay Hoosiers a Film Review - 1283 Words

HOOSIERS A film review Hoosiers is a film about second chances. Redemption is given to a short tempered coach, who was issued a lifetime suspension by the NCAA for physically assaulting a player, and a former star player- turned town drunk. These two defeat their odds by taking a small town high school basketball team from being just 15 and 10, all the way to the state championship. In my review, I’ll attempt to explain how this coach matches up against Kouzes and Posner’s â€Å"Five Practices of Exemplary Leadership.† Our setting is rural Indiana in a town called Hickory. It’s a place that’s resistant to change. Hickory is a place where, according to Myra Fleener, a character in the film, â€Å"basketball heroes are treated like gods†. This†¦show more content†¦They must clarify values. Norman Dale valued teamwork. He believed that no player was more important than the other and he expressed this during practice and showed it by changing the way the Hicko ry Huskers practiced. Unlike the town who wanted to get their star player back and keep the basketball in his hands and not confuse the boys by changing their routine, the new coach wanted to break these barriers. He â€Å"modeled the way† by sticking to his values and ignoring the pestering from the fathers and other townsfolk who invited themselves to practice and by kick out players who did not want to listen during practice. Leaders gaze across the horizon of time, imagining the attractive opportunities that are in store when they and their constituents arrive at a destination. They envision exciting and ennobling possibilities. The Leadership Challenge, pg. 17. Inspiring a Shared Vision comes second on Kouzes and Posner’s list. Coach Dale had obtained previous success and knew he could make the Hucksters better. His vision was to go back to the fundamentals of basketball and playing better defense was part of it. Norman wasn’t about scrimmage or a whole lot of shooting during practice. His vision involved passing the ball no less than four times before taking a shot. This enabled his strong value of teamwork to take place. He tried to inspire others toShow MoreRelatedRemember The Titans By Gregory Allen Howard Essay1207 Words   |  5 PagesRemember the Titans is a 2000 non-fiction set in the early 1970’s. This well-known film would feel familiar to anyone that has ever seen a racially divided group or team dealing with the dislike from the public. For example, the film Hoosiers and Miracle on Ice. Remember the Titans was about a renowned football team that was dealing with segregation. T.C. William High School’s board was forced to have blacks infiltrate an all-white school. The foundation of footballs great tradition was put to the

Lifestyle Sustainability and the Environment Essay examples

Lifestyle Sustainability and the Environment In a perfect ecosystem everything gives and takes equally, and the cycle of life is sustained perpetually. Our current lifestyle is not environmentally sustainable. We consume more and more of the earths resources and give very little, if any, in return. The Brundtland Commission defines lifestyle sustainability as being development that seeks to meet the needs and aspirations of the present without compromising the ability to meet those of the future. Many factors are contributing to how humankind uses the earths resources and how humankind views the goal of sustainability. Public opinion, government intervention, and manufacturers seem to have the largest influence in determining how†¦show more content†¦Around the world we see groundwater supplies being depleted, agricultural soils being degraded, oceans being over-fished, oil reserves being drawn down, and forests being cut faster than they can re-grow, (Nebel and Wright, 2000, p. 6). The largest percentage of the worlds population lives in developing countries. These developing countries oftentimes have not established environmental controls in their manufacturing and farming techniques. For example, the use of DDT, long since banned for use in the United States, still sees widespread use in many developing Nations. The use of DDT is dangerous not only to insects, but also to the entire food chain, of which man is unavoidably a part. This is not to say that developed countries are not polluting. In fact, many times it is the developed countries that are exploiting the environment intentionally for personal or commercial gain. The U.S., for example, is the worlds number one producer of garbage and industrial waste. The 6% of the worlds population living in the U.S. uses an estimated 25 to 50% of the worlds nonrenewable resources and produces about 15 to 40% of the worlds waste. (Sustainable America, 1996:143) Despite the fact that most countries do have constraints and limits set for pollution, the y are still a long way from being environmentally friendly. Pollution comes in many forms: air, water, and land. Air and water resources can and should be considered global resources. The misuse of theseShow MoreRelatedSustainability And The Current Global Development Model1680 Words   |  7 PagesNations Panel on Global sustainability in January 2012, which encourages sustainable actions. Moreover, this report advises people to use their human rights to pursue sustainability and encourages governments to take the proper initiatives to resolve current day issues. Currently, social issues such as, poverty, deforestation, global hunger, and climate changes are all leading factors of our failing environment. This report along with other sources portray sustainability as a social solution involvingRead MoreHow Many Planets Worth Of Natural Capital Do We Require For Everyone You Live Like You?1101 Words   |  5 PagesQuestion 1 a) How many planets worth of natural capital do we require for everyone to live like you? According to Appendix A, if every individual had my lifestyle, two planets would have been required for the adequate provision of resources. Surprisingly, to support my needs, an emission of 7.4 tons of carbon dioxide as well as 4.2 global hectares of the Earth’s productive land would be needed. The entailed land compromises of: †¢ 48% of Energy land (i.e. land required to accommodate my carbon emission)Read MoreWhat Can Raise Awareness Of Sustainable Consumption Of Textiles For College Students1637 Words   |  7 PagesIntroduction: Many consumers aren’t educated on the importance of sustainability of clothing and textiles. The media mistakenly represents sustainability and the influence it can have on the environment. This research paper will attempt to address the question of what could raise awareness of sustainable consumption of textiles for college students. Consumers should all be aware of how they can conserve the environment by preserving clothing which is a concept that many people have not acknowledgedRead MoreAn Article About A Sustainable Living962 Words   |  4 PagesSustainable Living There is considerable discussion about sustainable living. Open up any newspaper or magazine on any given day, and you will likely see an article about the drought, food system, or global warming. It’s a hot topic. But what does sustainability mean to black folks. Some may say that we have limited involvement in the discussion. If that’s true, is it because we are focused on job security, considering that black unemployment is almost double that of whites? 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It is critical for designers of today to be more aware and understand the importance of the material choices and resources used, as well as puttingRead MoreSustainability Position Paper : Natural Resources And Technology1652 Words   |  7 PagesSustainability Position Paper Natural resources and Technology Sarah Manzoor AB975 â€Æ' Introduction Sustainability has normally been defined as how biological systems remain diverse and productive (What is sustainability and why is it important?, 2016). However, in today’s world it refers to the need to develop methods for the earth to survive. We live in a developed world where natural resources as being consumed very fast and this is something that needs to change. Sustainability is also about thinkingRead MoreThe Sustainability Strategy of Virgin Groups Corporate1497 Words   |  6 Pagesin demographics and society in general have combined to make sustainability a mainstream issue. â€Å"The goal of sustainable development is to meet the needs of the present without compromising the ability of future generations to meet their own needs.† (G3.1 Guidelines, 2011, p4) This study report on a survey of the Virgin Groups sustainability report that summarize the Virgin companies’ sustainability strategy, evaluating the sustainability report based on the Global Reporting Initiative (GRI) principleRead MoreSustainability Multiple Choice Questions1540 Words   |  7 PagesChapter 23 Multiple Choice Questions Name: ____________________________________________________________ 1) The term sustainability refers to ________. A) maintaining resource use at current or higher levels B) keeping the natural environment and human society in a happy, healthy and functional state C) holding or increasing the current quality of human life D) always focusing on fulfilling short‑term needs E) opposing change from currentRead MoreA Study On The Sustainability Cluster Essay1271 Words   |  6 Pagespoint in life, one must decide on what one would like to do in their future. My studies would focus on detail studies in the sustainability cluster. Nowadays, sustainability is a topic which research is still maturing and design relative new. My research would emphasize in ruralization of current urban cities that would help increase innovative design presented in urban environment in Japan. 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Building a Local Fashion Brand Free Essays

Executive Summary This report is prepared on the basis of a survey on a local fashion brand (Dishes Doss), it’s a survey to building this brand as a strong brand. The concept of branding has been around for centuries as a meaner to distinguish the goods of one producer from those of another. In fact the word brand is derived from the Old Norse word brander, which meaner â€Å"to burn,† as brands were and still are the meaner. We will write a custom essay sample on Building a Local Fashion Brand or any similar topic only for you Order Now Brands identify the source or maker of a product and allow consumers to assign responsibility to a particular manufacturer or distributor. Most important, brands take on special meaning to consumers. Because of past experiences with the product and its marketing program over these years, consumers find out which brands satisfy their needs and which one do not. As a result, brands provide a shortened device or meaner of simplification for their product decisions. Building a brand is a step by step process. There are four steps or six blocks to build up a brand. Here we applied all the steps or blocks to find out the present brand situation of Dishes Doss. In order of these steps or blocks we made a questioner of 69 questions ; held a survey on 50 people. After the survey we convert the result onto percentage and put it into graph to show the situation. The topic has been selected to building some local fashion brands (dishes Doss). A major objective of the report is to make customer based equity for these brands. After studying the steps of a brand building, we surveyed the information of these brands, on the basis of brand building. 1. 1 . Introduction: To build up a brand two questions often arises: What makes a brand strong? And how do you build a strong brand? To help to find out we study about the CUBE model which has four steps or six blocks. Beside this marketer face two questions are: What o different brands mean to customer? And how does the brand knowledge of consumers affect their response to marketing activity? The challenge for marketers in building a strong brand is ensuring that customers have the right type of experiences with products and services and their accompanying marketing programs so that the desired thoughts, feelings, images, beliefs, perceptions, opinions, and so on become linked to the brand. 1. 2. Origin of the report: Brand is a very sensitive issue to the marketing people and is a very important issue to the customer. Because a strong brand can create a very highly demand of a reduce of a particular brand. To build up a strong brand one should to know so many things, ; he/she have to go with a four step procedures. And in this report we tried to focus on building a brand as a strong brand for that we select a local fashion brand. 1. 3. Objectives of the study: We make a study to know the Brand identity, meaning, response, relationship with the customers. We tried to know that is the customers are satisfied, dissatisfied, confused about the brand, its service, products and the overall factors. The core or the main objective of the study is to building a local fashion brand. To find the robbers, and scope of a local fashion brand ; build it as a strong brand. 1. 4. Methodology: We make a survey on Dishes Doss, which is a local fashion brand with ten famous local fashion brands. We make a questioner consisting 69 questions, on the basis of brand building in categories. Then take a sample of 50 people of different age, gender, ; occupation who use these brands. After getting the answers, we measured the level of satisfaction, dissatisfaction, confusion on different level of brand building. . 5. Limitations of the study: We are in our formal education stage. So this is our first assignment which is n the basis of the practical experience in real life. So, our lack of experience greatly influenced in preparing this report. We faced some other limitations that are given bellow: * It is too much difficult to comment and suggest based on few days study. Assignment report is import ant to fulfill the Brand Management course, but we do not have enough time for such a detailed process. * Lack of collecting essential data ; information. * The survey is not 100% accurate. The four steps of brand building: The four steps of brand building represent a set of questions that customers invariably ask about brands. The questions are as follows: 1. Who are you? (Brand identity) 2. What are you? (Brand meaning) 3. What about you? What do I think or feel about you? (Brand response) 4. What about you ; me? What kind of association and how much of a connection would I like to have with you? (Brand relationships) By establishing the answer of these questions marketer can build a strong brand in the market among the customers. When customers get a clear answer of their question from the marketer then it become easy to make a decision about the brand. When marketer able to establish he answer of the question then they are on the way of building a strong brand. 2. 1. 1 . Brand Identity/salience: Achieving the right brand identity meaner brand salience with the customers. Brand salience measure awareness of the brand, that indicate is the customer are aware of the brand or not? Or how often and how easily the brand is identified by the customer in order of various situations and circumstances? We have said that brand awareness refers to customer ability to recall and recognize the brand under different conditions and to link the brand name, logo, symbol, and so forth to certain association in memory. Here we will know about the depth and the breadth of awareness thus gives the product an identity by linking brand elements to a product category and associated purchase and consumption or usage situations. Brand depth measure that how likely or easily the brand element come to the mind of customers ; brand breadth measure the range of purchase ; usage situation in which the brand element come to the mind. . 1. 2. Brand Meaning/Performance ; Imagery: The brand performance describe how well the product or service meets customers’ more functional needs. How well does the brand rate on objective assessments of laity? To what extent does the brand satisfy utilitarian, aesthetic, and economic customer needs and wants in the product or service category? Five types of attribut es and benefits often underlie brand performance, as follows: 1. Primary ingredients and supplementary features. 2. Product reliability, durability, and serviceability. 3. Service effectiveness, efficiency, and empathy. 4. Style and design. 5. Price. 2. 1. 3. Brand Response/]judgment feelings: Brand image indicate a brand picture in a customer mind. Brand imagery depends on the extrinsic properties of the producer or service, including the ways in which the rand attempts to meet customer psychological or social needs. In this way people think about a brand abstractly, rather then what they think the brand actually does. Thus imagery refers to more intangible aspects of the brand, and consumers can form imagery association directly from their own experience or indirectly through some other source of information. Many kinds of intangibles can be linked to a brand, but four main ones are: 1. User profiles. 2. Purchase and usage situations. 3. Personality and values. 4. History, heritage, and experiences. Brand Judgments are customers’ personal opinions about and evaluations of the rand, which consumers form by putting together all the different brand performance and imagery associations. The four types of brand Judgments are important, they are: 1 . Judgment about brand quality, 2. Brand Credibility, 3. Brand Consideration, 4. Brand Superiority. 2. 1. 4. Brand Relationship/Resonance: Brand resonance describes the nature of the relationship and the extent to which customers feel that they are ‘in sync’ with the brands. Resonance is characterized in terms of intensity, or the depth of psychological bonds that customers have with the brands, as well as the level of activity engendered by this loyalty. How to cite Building a Local Fashion Brand, Essays

Marketing orientation concepts and management - MyAssignmenthelp.com

Question: Discuss about the Marketing orientation concepts and management. Answer: Corporate objectives Corporate objectives of Apple constitute of various aspects, which provides holistic scenario for all the associate stakeholders. Corporate strategy for Apple includes offering innovative and up-to-date products to their customers. This is one of their key objectives due to the reason that, Apple is known for their innovative and advanced products compared to their competitors in the market. Innovative products of Apple are one of their key competitive advantages in the market (Heracleous, 2013). Another corporate strategy of them is the enhancement of the value for their stakeholders including both internal and external stakeholders. This enables them to look after the interest of their stakeholders. Moreover, this corporate objective of them is related to the basic business concept of maximizing sales and revenue. This is due to the reason that, maximization of the sales and revenue will automatically enhance the value for the internal customers. On the other hand, proving quality and innovative products will also enhance the value for the external stakeholders. In addition, Apple also concentrates on providing aesthetic value to their customers in order to enhance their value (Cecere, Corrocher Battaglia, 2015). Thus, they are having universal approach in initiating their corporate strategy covering all the related aspects. Market orientation Marketing orientation is having three concepts namely, marketing concept, selling concept and production concept. Marketing concept is the most popular concept being followed by the contemporary business organizations (Urde, Baumgarth Merrilees, 2013). It refers to the concept of determining the taste, preference and requirement of the customers as well as of the whole market and offering products accordingly. Selling orientation refers to the concept of promoting and marketing the products being manufactured. In this case, the key concentration is being given on the promotional and selling activities for the particular product. Production orientation was being used till the late fifties. This refers to the concept or thinking that, producing good quality or high quality product will automatically have market or they will create market. In this case, preferences of the customers are not being determined. Apple follows both the product and market orientation. This is due to the reason that, Apple relies more on their quality of products, which creates standard and market of their own. Every time, Apple introduces upgraded versions of iphones, a new standard in the market of mobile device is being created (Kam Sing Wong Tong, 2012). Moreover, iphones are not being able to meet all the requirements of the customers but still they are popular in the market. On the other hand, they also follow marketing strategy, which helps them to determine the market requirement prior to the release of the products. Core marketing strategy The core marketing strategy of Apple comprise of various approaches including pricing, product quality, branding. The key marketing objective of Apple is to cater to the niche customer segment by providing quality and aesthetic products to the customers. Accordingly, they initiate premium pricing in order to target the high end customers and to enhance the exclusivity of the products. In addition, branding is being done in such a way that it will create premium image in the market and will attract the customers from the top of the pyramid. However, there are various strengths and weaknesses being identified in this strategy of Apple. One of the key strengths is the positive branding of the products. With the help of premium pricing and marketing strategies, higher end customers are being effectively catered, which shows in their sales chart (Banerjee Soberman, 2013). One of the key weaknesses of this strategy is the non-coverage of the entire market. Though Apple is one of the renowned and sought after brand in the market, but they do not offer mass market and affordable products, which refrain them from generating more volume from the market. As discussed earlier, corporate objective of Apple is to provide quality products and maximizing revenue. Accordingly, the marketing strategies of them including initiation of premium pricing and innovation help them to generate more revenue and offering good quality products. Reference Banerjee, S., Soberman, D. A. (2013). Product development capability and marketing strategy for new durable products.International Journal of Research in Marketing,30(3), 276-291. Cecere, G., Corrocher, N., Battaglia, R. D. (2015). Innovation and competition in the smartphone industry: Is there a dominant design?.Telecommunications Policy,39(3), 162-175. Heracleous, L. (2013). Quantum strategy at Apple Inc.Organizational Dynamics,42(2), 92-99. Kam Sing Wong, S., Tong, C. (2012). The influence of market orientation on new product success.European Journal of Innovation Management,15(1), 99-121. Urde, M., Baumgarth, C., Merrilees, B. (2013). Brand orientation and market orientationFrom alternatives to synergy.Journal of Business Research,66(1), 13-20.