Marketing ethics Essay Example | Topics and Well Written Essays - 3000 words

Marketing ethics - Essay Example However, in contemporary competitive market, the task of aligning is excessively challenging (Appelbaum, et al., 2009). In this particular study, the researcher will primarily focus on ethics of marketing, which addresses certain standards and principles associated with suitable conduct in the market (Ferrell, n.d.). According to the author, marketing is an activity usually conducted by an organization to promote a particular product or service and unethical practices arise out of pressure to achieve performance objectives. Misleading sales approach, overbilling customers, price fixing and fraud antitrust are all categorized as unethical marketing practices. Although such practices may fetch short-term benefits for the company; in the long run, these have devastating impacts. Such impacts may deteriorate financial performance of a company or tarnish its reputation to such an extent that downfall of the company becomes inevitable. This is precisely the reason why conducting ethical marketing is so important. Organizations that efficiently manage ethics are able to methodically absorb, respond and adap t to most breakdowns in decisions or conduct. In the contemporary consumer oriented society, human rights play a crucial role. Given the aforesaid fact, greater number of companies has been exposed to several positive as well as negative ethical issues of which count of the latter is increasing day by day. This has been largely possible due to rising power of media and the way this system is structured. Consequently, the system has a considerable impact on organizations that are involved in such means. In light of the aforementioned facts, this study will take a look at GlaxoSmithKline, which is a UK based pharmaceutical company and assess few of the ethical marketing challenges faced by the company, thereby seeking evidences as to why these

Theater Essay Example | Topics and Well Written Essays - 250 words - 6

Theater - Essay Example In addition, the scene where the daughter of Lear, Cordelia dies is still engraved in my mind (National Theatre Live, n.d.). When the film with the same screenplay on silver screen is being compared with that of the play on theatre one could really find that, it did not appeal the minds as the live play did. Actually, the most important dynamics of a live theatre is the relative aspect of the theatre. It is through this relative aspect that audiences are able to watch the actors cry, laugh, run before their eyes but does not transport the audiences into a utopian land. On the contrary, the audiences are able to form a strong discourse, which relates the awareness of the audiences watching live actors performing on stage with the impromptu performance of the actors of the live theatre (Live Theatre, 2014). Notably, there is a huge scope to display and develop a vivid spectacle and visual panorama on stage through music, light, sound, stagecraft and most importantly, through the live performance of the actors. The experience of a live theatre is always spectacular (Reason, 2004). Correspondingly, as I strongly believe with my experience, an important facet is its relative aspect, which could be attained in live theatres through the liveliness of the performing